Let's fix the Start Here vs About conundrum

Your votes showed what matters most for 2025 (workshop details inside)...

Hey there,

So, when I asked you what you needed help with most for your Substack last week, I expected the About page makeover to win.

But your votes told a different story—72% of you wanted to know the difference between the Start Here and About pages.

I get it. The line between these two crucial pages isn't just blurry - it's keeping your best writing hidden from new readers. (I spent months figuring this out myself.)

So here's what I'm planning…

A mid-December workshop to help you nail both pages.

First, you'll learn the fundamentals:

🔎 Simple guidelines to make each page serve its purpose

🔎 A clear map of what belongs where (and why)

Then, we'll get practical:

🔎 Real examples from Substacks who've nailed both pages

🔎 Step-by-step plan to get your pages ready for new readers in 2025

Before we dive into the workshop, I’ll share what I discovered after reviewing 25+ About and Start Here posts. 

The key isn't following a template - it's about letting your voice shine through in specific ways.

Next week, I'll show you exactly where to showcase your personality vs where to guide your readers (and why that distinction matters).

📅 Then, get ready for me to announce the date and open workshop sign-ups the week after Thanksgiving.

To get the most out of our workshop, pay attention to the About pages and Start Here posts that catch your eye.

Which ones make you want to read more? Which ones feel authentic? 

Make some mental notes about what draws you in - these insights will be valuable during our session.

📣Want to be first to know when workshop spots open? 

If you reply to this email with WORKSHOP or type it in the comments, I'll make sure you're notified when sign-ups go live.

Looking forward to solving this together! 

P.S. Next week, I'll share specific examples of what works (and doesn't). Let's end the "Wait, does this go in Start Here or About?" debate once and for all.
P.P.S. Know other Substack writers perplexed by this conundrum? Share this post with them and let them know about the workshop! (Even better - restack it on Notes:)