Thank you for this article! Just what I needed as a newbie. Copy is so important to learn. I'm going through two courses right now. Well...more like one after the other.
Soooo helpful, thanks Jen! Substack newbie here just trying to decipher all the spots I need to build out for my publication, so seeing examples like this is just what the doctored ordered! 🫶
Yes, I am confused by substack to, I thought I was the only one!
I was wondering if I could benefit from using it and I just couldn’t figure it out!
It was helpful to have your input, that since I only put a newsletter out everyone month to 6 weeks to make it worthwhile using substack weekly would be more appropriate.
I also think that Substack makes it unnecessarily difficult to write a comment. There’s so many hoops that have to be jumped through just to write a comment.
Even although you’re giving advice to substack users, I also find it very useful, so thank you!
Here’s my elevator pitch:
You possess the power to heal! I’m a detective for your body and tenacious at finding the source and the solution to your pain, then we turn it over to your body to do the healing.
I’m wondering if that sounds to woo woo? In reality, it’s far away from woo woo. The results are very real and concrete.
It's more like this Saci... On your website where you have the pop-up that says, "Don't miss a thing...sign up" and then in the footer where it saying that again. That's the area I'm talking about for you.
Just for shits and giggles here's something cheeky I'd put there:
Monthly tips, quips, and bits of breathwork wisdom delivered straight to your inbox from a Scottish lighiche. (Healer) Regular stories that enlighten you about your body’s innate intelligence to heal itself because you were born to flourish.
FWIW, I feel Kevin's pain. As a fellow copywriter, I find Substack an INCREDIBLY confusing place. It took me ages to figure out the difference between Notes and Posts. I'll sign up to follow a writer I like, only to discover there's a paywall I didn't know about. An entire parade of popups greets me when I follow someone. And I have yet to see a really good tutorial on making the most of the platform *from the Substack Powers That Be* themselves.
Ami - I feel your confusion about Notes, posts & paywalls. Following vs Subscribing can be confusing. That's partly why I haven't put anything behind a paywall yet... I want to do it in a way that lets all my email subscribers have a week or two to read the whole thing.
When Kevin said that to me I thought 💭 So many people feel the same way!
Wow! Fantastic advice! Thank you so much!
I'm so glad it's helpful. I tried to break it down and make it as easy as possible to understand and try to do!
You were excellent! I’m subscribed and looking forward to your posts. Thanks again.
Jen-your comment is spot-on.
Substack is a great platform, but one that I find REALLY confusing. “Am I logging into SS or logging in to my newsletter?” Etc etc.
All underling your main point-the confused reader will NEVER become a subscriber or customer.
Thanks 🙏🏻 Mike. Good to know I hit the universal nail on the head:)
Thank you for this article! Just what I needed as a newbie. Copy is so important to learn. I'm going through two courses right now. Well...more like one after the other.
I had a friend who was confused about the same thing. He did subscribe, thankfully, but it wasn't clear to him.
Well Chris yours is crystal clear - and hilarious! You've got all the boxes ticked. But nice to see you here:)
Thanks so much, Jen!
Soooo helpful, thanks Jen! Substack newbie here just trying to decipher all the spots I need to build out for my publication, so seeing examples like this is just what the doctored ordered! 🫶
Hey Dre,
That's great you found it helpful. Examples are always what I need. I'm holding a chat today if you want some brainstorming style feedback on yours. Just follow this link if you want to see how a chat thread works: https://open.substack.com/chat/posts/008dbf26-5cc3-4405-9425-bb19594f36c8
This is awesome! Thank you 😊
So glad you liked it and it was helpful. Thank you:)
Little PSA for my fellow Substackers:
This is SUCH important advice for newbies and long-time writers alike.
Just this one line: "... a confused mind says 'No.'" is worth it's weight in gold.
And I really appreciate the fill-in-the-blank template. Super helpful. Thanks, Jen!!
Such a great compliment from you Jamie! Thanks for the restack! It's super important and Substack is still confusing for so many people.
Yes, I am confused by substack to, I thought I was the only one!
I was wondering if I could benefit from using it and I just couldn’t figure it out!
It was helpful to have your input, that since I only put a newsletter out everyone month to 6 weeks to make it worthwhile using substack weekly would be more appropriate.
I also think that Substack makes it unnecessarily difficult to write a comment. There’s so many hoops that have to be jumped through just to write a comment.
Even although you’re giving advice to substack users, I also find it very useful, so thank you!
Here’s my elevator pitch:
You possess the power to heal! I’m a detective for your body and tenacious at finding the source and the solution to your pain, then we turn it over to your body to do the healing.
I’m wondering if that sounds to woo woo? In reality, it’s far away from woo woo. The results are very real and concrete.
It's more like this Saci... On your website where you have the pop-up that says, "Don't miss a thing...sign up" and then in the footer where it saying that again. That's the area I'm talking about for you.
Just for shits and giggles here's something cheeky I'd put there:
Monthly tips, quips, and bits of breathwork wisdom delivered straight to your inbox from a Scottish lighiche. (Healer) Regular stories that enlighten you about your body’s innate intelligence to heal itself because you were born to flourish.
Button copy: I need a Scottish lighiche!
FWIW, I feel Kevin's pain. As a fellow copywriter, I find Substack an INCREDIBLY confusing place. It took me ages to figure out the difference between Notes and Posts. I'll sign up to follow a writer I like, only to discover there's a paywall I didn't know about. An entire parade of popups greets me when I follow someone. And I have yet to see a really good tutorial on making the most of the platform *from the Substack Powers That Be* themselves.
Ami - I feel your confusion about Notes, posts & paywalls. Following vs Subscribing can be confusing. That's partly why I haven't put anything behind a paywall yet... I want to do it in a way that lets all my email subscribers have a week or two to read the whole thing.
When Kevin said that to me I thought 💭 So many people feel the same way!